Dear customers,

In 2026, we have two reasons to celebrate: the Pichler brand turns 160 years old, and, in January, we will move into our new headquarters at Vogelherd in Westerheim.

The decision to expand our world of textiles into the bedroom with Kneer was both the right one and a forward-looking step: the Pichler and Kneer brands – and the people behind them – inspire one another and continue to grow together.

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Neues von Pichler

Dear customers,

With the new spring/summer collection, we invite you to focus on all those moments that enrich life outdoors and allow the soul to blossom.

Today we talk about slowing down and achieving a work-life balance, but we often rush through the most beautiful summer days as if on autopilot. It's no different for us. That's why the following pages are all about the summery feeling of being outdoors. Life can be a little more relaxed, sociable and natural.

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Dear customers, our tried-and-tested team is back in full swing for this autumn/winter collection. Not only have we have moved into a new building, but are also working to gradually strengthen and rejuvenate the image of the traditional Pichler brand. Our creative social media posts are reaching more decorating fans, and our influencer marketing is breaking new ground.
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Dear customers,

As you probably know, our company headquarters are located in the Swabian Jura. The size of our city is manageable and nature is within our reach. I like to enjoy the forests and fields with my family. We spend our time together in nature in a very mindful way. A little break from everyday life - it always grounds me. Afterwards I feel focused and my family always seems more harmonious after our excursions together. I'm sure you often feel the same way.

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Dear customers, When the weather outside is still changeable and soft rays of sunshine hint that spring is on its way, it's time for a new look. Not just for the family - but also for the home. Sometimes it can be a challenge to combine different colour and design tastes. It can be an exciting process to find the right result. 
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Dear customers, As the weather gets warmer here in the Swabian Alps, we are already preparing to send out our 2022 Autumn/Christmas catalogue. Holding the results of our creative and ambitious team's hard work in my hands is always a special moment. We put our heart and soul into reinterpreting each season in view of current trends.
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Dear customers,

A well-laid table is the heart of the home for me and my family. A place to come together, to socialise and be with one another. We can enjoy the peaceful times together in this atmospheric ambience, make plans and organise trips. It is a place that gives me the opportunity to realise my passion for high-quality textiles. My favourite place for creating a new look in next to no time. Delighting family and friends with such new looks always brings me great joy. The easy handling of the textiles plays a role in this.

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Joseanne Nusser, who trained professionally as a lawyer, will be taking over Hermann Pichler GmbH & Co. KG. on 1st July 2021. The new Managing Director developed a passion for high-quality textiles from an early age through her grandparents' interior design work.
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Dear customer, Our new catalogue not only signals an expressive and opulent start to the Autumn/Winter season, but also marks the handover of control from Thomas Wagner to myself. I am very much looking forward to my new role and I have aspirations to take the company forward into a modern future without losing sight of our traditions.
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Dear customer,

In the last edition of our catalogue, I highlighted our kitchen linen as a rising star. PICHLER's line of kitchen linen, perfect for cooking with friends and featuring stylish dishcloths, dish towels and creatively designed aprons, has now even made it onto the cover page! I'm delighted about the many positive and wholly unexpected reactions from our customers!

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Dear customer, We have once again given our new range of kitchen linens a special place in the Autumn/Christmas catalogue as part of the Used-look collection on page 8. This collection gained momentum last year when we went in search of new trade fair ideas for the theme 'Used look goes kitchen'. The result was the LESLIE apron with its stylish clip straps, which our decorator casually draped over a knotted branch – until a customer at the trade fair decided to try it on and said it was exactly what he had been looking for. Obviously, our sales team decided to have a little fun with this idea and wore the aprons.
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Dear customer, PICHLER has been awarded the German Design Award 2019 by the Design Council for its Used Look for couch and table collection. This is a special award for excellent design and exemplary sustainability. We are delighted that our three years of development work has been recognised outside the narrower field of our industry.
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